Pacific Cities Global Forum
A first fully-online edition with hybrid components — produced end to end on Lanternfly.
Overview
Pacific Cities Global Alliance needed to move its flagship forum online without losing the serendipity of hallway conversations — then layer hybrid watch parties on top.
- ✓Organisers: Pacific Cities Global Alliance
- ✓Editions: 2021, 2022
- ✓Solutions: Virtual, Engagement, Registration
The challenge
Delegates spanned twelve time zones, attention was fragile, and sponsors doubted virtual booths could deliver leads worth paying for.
The approach
Venue with gravity
A branded virtual venue with lounges and topic tables gave delegates somewhere to linger between sessions.
Interaction every 10 minutes
Polls, Q&A and discussion prompts were scripted into every session — engagement never dipped.
Sponsors with proof
Booth visits, chats and content downloads were tracked per sponsor and reported the next morning.
Results & outcome
Wider reach
Attendance grew beyond every in-person edition as travel barriers disappeared.
Engaged throughout
Poll and Q&A participation stayed high from opening keynote to closing session.
Sponsors convinced
Lead and impression reports turned virtual sceptics into returning partners.
Pacific Cities “We had a great experience working with Lanternfly on the Pacific Cities Global Forum. For us it was the first time to run this event completely online and adding hybrid components.”
Marianne ClarkeManaging Director, Pacific Cities